Are you optimistic about furniture sales in 2021?
After
the worldwide pandemic attack, the supply chains are disrupted and it has
become difficult for retailers to fulfill orders. Every commodity in the market
was affected by the lack of transportation and e-commerce service.
Nevertheless, the furniture market tycoon says, even though the industry has
suffered heavily, they were able to regain a good amount of net projected
income at the end of the year 2020.
There
are several factors knot the immense ballooning of the furniture industry and
it certainly allows the maximum likelihood to be broadly optimistic.
1.
Prices are up surging because raw material and logistics costs for
manufacturers are rising. Their margin is already thin, so they have no other
choice. Jerry Epperson quotes, " Increase your margin. Your expenses are
going up too.
2.
Economists predict excellent economic conditions for the upper end.
Upper-end
consumers have actually paid off debt during COVID and are spending very little
on "experiences" such as travel, entertainment, and gas. They are
spending significantly more on renovation and purchase of household items.
Unsurprisingly, just try to hire a contractor in any major or small city. They
are booked for months in the future. Furniture always follows renovation.
3.
Housing numbers are bullish.
Changes in distance work and distance
education have greatly increased the amount of time spent at home. The
homeowners are currently investing more in their homes to make better use of the
space they have. Families that have found themselves with very little space
have sought more in search of either larger apartments or single-family homes.
The implications for the housing market will overtake the epidemic. We can
expect strong sales of furniture not only in 2021 but throughout this decade.
4.
Wealth transfer from Boomers to Millennials.
According
to Accenture, Boomers are expected to transfer more than $ 4 trillion to
Millennials by 2030. At its peak between 2031 and 2045, 10 percent of the total
wealth in India would change every five years. The rapid pace of this transfer,
along with generational differences, will have a dramatic impact for the
furniture industry.
5.
We will stay in the house until we get vaccinated.
The
vaccine rollout is moving much slower than many people expect. This is terrible
news for those of us who have cabin fever, but good news for the furniture
industry. The longer we stay in the house, the more likely it is that we will
be dissatisfied with our equipment. Even after vaccination, the world will not
remain mentally intact. It will take a long time for people to be comfortable
traveling.
Little
do we know about the long-term effects of herd immunity or vaccines. Our homes
are likely to become more important for the long term to come.
It
also suggests that shopping and shopping needs to be an online strategy.
6.
Consumer confidence is short-lived.
The Conference Board noted that the recent
resurgence in COVID has led to a significant decline in consumer confidence.
“Going forward in 2021, consumers expect neither the economy, nor the labor
market, to gain strength. In addition, the resurgence of COVID-19 is further
increasing uncertainty and raising concerns about the approach.” Consumer
confidence is a key indicator of future furniture sales. This is somewhat
worrying, but remember, global trust is not as important as the trust of your
target customer.
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